How and why we use personal data
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you. We then use this to offer you promotions, products and services that are most likely to interest you.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service. If you wish to change how we use your data, you’ll find details in the ‘What are your rights?’ section below.
If you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.
If we intend to use your personal data for any purposes not set out below, we will notify you beforehand.
To confirm your appointment date and time
In order to pursue our legitimate interests to allow you to book appointments, we will contact you with to confirm your appointment details. This may be via email, SMS or telephone. If you request a quote from us, we may also contact you following your appointment to see if you wish to place an order with us.
To send you a brochure or samples when you request one
We will process your personal information to send you a brochure or samples of our products when requested.
To provide you with the goods and services which you have ordered from us
We need your personal data to comply with our contractual obligations so that we can manage your customer account and provide you with the goods and services you want to buy, including sending any relevant and necessary documentation and communications regarding the product or service and help you with any orders and refunds you may ask for. Sometimes we may need to share your details with a third party who is providing a service (such as delivery couriers or a fitter visiting your home). We do this to be able to fulfil our contract with you.
To allow you to pay for the goods and services that you have received
In order pursue our legitimate interests we may need to contact you to take payment or pass your details onto third parties for debt collection purposes.
If you wish to pay for your goods and services through a Finance Agreement we will pass your details to our finance partner.
Manage and improve our day-to-day operations
To improve your customer experience we use cookies and similar technologies on our Website as part of our legitimate interests. For information concerning your choices when it comes to cookies, and how you can control your online behavioural advertising preferences please visit www.hillarys.co.uk/cookie-information.
We have a legitimate interest to improve our product range and ensure that it is tailored to our customers’ needs. We do this by carrying out market research relating to our product range and internal research and development, and may need to process your personal data to do so.
As a business we have a legitimate interest to ensure that you can safely use our services. To do this we will use your personal data to detect and prevent fraud and other crimes. If we discover or suspect criminal activity through this monitoring we may pass your personal information to law enforcement to help protect individuals from criminal activities.
To improve our business
We may also use the personal data that we collect about you to improve our efficiency and service levels across our group of companies and to analyse our customer segments to determine customer overlap between group companies and use this information to inform future group strategies (including marketing strategies). We undertake these activities in our legitimate interest to make improvements across our business. As set out in more detail below, we may share your data with other companies in the Hunter Douglas group of companies for this purpose.
Personalise your shopping experience
To enhance your use of our services, and provide you with a personalised shopping experience, we will use your online browsing behaviour as well as previous purchases to help us better understand you as a customer and provide you with personalised offers and services as part of our legitimate interests.
We want to provide you with marketing communications, including online advertising, that are relevant to your interests as part of our legitimate interests. To achieve this we measure your responses to marketing communications relating to products and services we offer, which also means we can offer you products and services that better meet your needs as a customer. You can change your marketing choices at any time, for details of how to do this see the ‘your rights’ section below. For information concerning your choices when it comes to cookies, and how you can control your online behavioural advertising preferences please visit www.hillarys.co.uk/cookie-information.
Cookies can be blocked by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Contact and interact with you
We want to serve you better as a customer so we use personal data to provide clarification or assistance in response to communications you have sent to use, including social media posts and live chat via our website that you have directed at us as part of our legitimate interests to interact with our customers and improve their experience.
We carry out market research to exercise our legitimate interests to improve our Services, and may invite you to take part in and manage customer surveys, questionnaires and other market research activities carried out by us and by other organisations on our behalf. However, if we contact you about this, you do not have to take part in the activities. This will not affect your ability to use our Services.
To administer any promotions or competitions that you choose to take part in
If you choose to take part in a promotion or competition, including those we run with our suppliers and Retail Partners, we need to process your personal data with your consent so that we can manage the promotions or competitions.
Understand and improve service levels
In order to pursue our legitimate interests as a company, we want to improve the service that we provide to our customers and understand the cause of any issues that might have arisen during the order process.
To do this we may process your personal data to monitor the status and outcome of your order and to generate a range of internal analysis aimed at identifying any areas of improvement.
To comply with our legal obligations
In some cases we will need to process your personal data to comply with our legal obligations. For example we sometimes need you to verify your identity before responding to your requests.
To send you communications required by law, or which are needed to inform you about changes to products or services that have been provided to you. For example updates to this Privacy notice, product recall notices or information we are legally required to communicate to you regarding your order. These messages will not include any marketing content.
To comply with any legal obligations to share data with law enforcement, for example if a court order is submitted to us requiring that we share your personal data.
To ensure your safety and detect and prevent crime
In order to pursue our legitimate interests as a company, we have installed CCTV in some of our premises. This allows us to monitor the safety of visitors, assists in day to day management, and acts as a deterrent against crime, vandalism and disruption.