Circular and sustainable products

These are textiles and fabrics that we've defined as made from a minimum of 50% more sustainable materials that we consider to have a lower environmental impact to conventional alternatives. At the moment, that is recycled polyester, organic cotton, and cotton sourced as Better Cotton. Visit our Sustainable Styles page to learn more about these materials.

We're a proud member of Better Cotton, the world's largest cotton sustainability program to improve cotton farming globally. This means that the Better Cotton we use is sourced via a system called mass balance and is not physically traceable to our end products.

Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those sourced, enabling better access to sustainable farming practices, enhancing their wellbeing and driving the global demand for sustainable cotton.

The Waste & Resources Action Programme (WRAP) is a climate action charity working with businesses, individuals and communities to achieve a circular economy. Textiles 2023 is a UK textiles sector collaboration and initiative run by WRAP, bringing together fashion and home textiles businesses and organisations to work towards a greener future.

As a proud member signatory, we will measure our textile impacts and track our progress on an individual basis, towards national targets. These targets include working towards a 50% reduction in carbon emissions and 30% in water by 2030, in line with the Paris Agreement, an international treaty on climate change.